Dennis Ko
Legacy Advocate · Speaker on Entrepreneurship & Family Business Values · Preserving the Legacy of Gonzalo Co It
Professional Profile
Dennis Ko is a legacy advocate and speaker dedicated to preserving and articulating the entrepreneurial philosophy of his grandfather, Gonzalo Co It — visionary founder of Gonzalo Laboratory (now Green Cross, Inc.), the company behind the iconic Philippine household brands Green Cross Alcohol and Zonrox Bleach.
Through keynote talks, business forums, podcast features, and leadership engagements, he shares timeless lessons drawn from firsthand family history and documented accounts in The Green Cross Saga. His advocacy centers on resilience, humility, financial discipline, ethical entrepreneurship, and the importance of safeguarding one's business legacy.
Dennis speaks to entrepreneurs, professionals, and family business owners on topics spanning entrepreneurship, governance, continuity planning, and purpose-driven leadership — drawing inspiration from a founder who began in 1952 with only ₱3,400 in savings and built one of the Philippines' most trusted hygiene brands.
Advocacy & Areas of Focus
Legacy Stewardship
- Serves as a key historical source on the life and leadership principles of Gonzalo Co It
- Shares insights on the founding and growth of Gonzalo Laboratory and its evolution into Green Cross, Inc.
- Highlights values-driven leadership rooted in faith, resilience, and humility
Founder Documentation & Governance Advocacy
- Promotes The Green Cross Saga, the autobiography of Gonzalo Co It
- Facilitates discussions on ownership protection, documentation, and formal agreements
- Emphasizes the importance of preserving founder narratives to prevent historical distortion
Entrepreneurship & Family Business Continuity
- Disciplined growth and mastering core competencies
- Institutionalizing values across generations
- Ethical profitability and community responsibility
- Financial prudence and principled leadership
Selected Speaking Engagements & Features
2026
3rd W+B Family Governance Masterclass
March 28, 2026 · Vivere Hotel, Alabang · Organized by W+B Advisory Group
Resource Speaker: Prof. Enrique Soriano — ASEAN Family Advisor, Governance and Strategy
"Family Governance, Legacy Preservation, and Continuity Strategy."
Pandesal Forum
March 6, 2026 · Kamuning Bakery Café, Quezon City
Co-panelist: Prof. Enrique Soriano — ASEAN Family Advisor, Governance and Strategy
Moderator: Wilson Lee Flores
"Blood & Business: Analyzing Systemic Risks of Family Business Feuds on the Philippine Economy."
2025
Business Mentor Talks
August 25, 2025 · Moderator: Armando "Butz" Bartolome · In collaboration with The Manila Times
"The Inspiring Legacy of Gonzalo Co It: The Man Behind Green Cross & Zonrox."
AMOS Talks 7 — Sustainability in Market Research Operations Business
July 18, 2025 · Ace Water & Spa Hotel
"On succession planning, leadership, and sustainability in business operations."
DZXL 558 RMN Radio — Positibong Balita
June 8, 2025 · Radio interview with Dr. Carlito E. Balita
"On entrepreneurship, legacy, and the story of Gonzalo Co It."
Puso ng Negosyo — CBRC TV Live
May 20, 2025 · Moderator: Armando "Butz" Bartolome
"The Man Behind Green Cross."
Ongoing
- Contributor to heritage communities such as Memories of Old Manila, "Only in the Philippines..", Filipiniana, Manila Nostalgia, Philippine History & Current Events, Classic Pare® Titos and Titas of Manila, Philippine Business Community, and more
- Resource speaker for business, consulting, and leadership groups on governance, ethics, and philanthropy
- Facilitates private book distributions and legacy-sharing sessions with respected business and cultural figures to ensure the founder's story and values continue to inspire future generations
Contact
LinkedIn linkedin.com/in/kodennis23
Web thegreencross.ph · thegreencrosssaga.com